Project Marketing - Developer Plan
Working with Kalabric & Associates… will get you results.
Kalabric and Associates award winning sales team can help our clients target an approach designed at maximizing profits. Our marketing plan ensures you have a defined brand to take to market. Every aspect of the marketing process will help our clients present a powerful, appealing and consistent message that will attract the buyers you need. The Kalabric & Associates Team will help put all of the elements in place to achieve sales and success of your next project.
Market Research
- Review of product & pricing mix for optimum sales and return
- Historical sales, demographic & suite configuration analysis
- Controlled focus groups to identify current consumer needs
- Analysis of competing products
Market Strategy
- Presentation centre design & creation
- Working with selected consultants
- Design & implementation of innovative marketing concept
- Preparation of budgets, timelines & cash flow analysis
- Design & implementation of all marketing collateral material
- Layout concept & message design
- Creation & implementation of e-mail marketing programs
- Recommendation for media advertising, frequency, placement & timing
- Creation & implementation of advertising programs
- Sign design & implementation
- Implementation of reservation systems, Realtor programs & key events for rapid sales momentum
- Direct mail & past project visitor program
Sales Management & Customer Reporting
- Hiring & training sales team & administration staff
- Working with financial institutions to obtain the best consumer financial package
- Visitor survey analysis for demographics, consumer needs & advertising effectiveness
- Project statistical analysis reporting
- Prospect tracking & reporting system
- Implementation of buyer retention programs
Design Criteria
- Review suite layout, floor plans & lifestyle amenities for maximum profitability
- Exterior design review and architectural interaction
- Review of suite finishing