Project Marketing - Developer Plan

Working with Kalabric & Associates… will get you results.

Kalabric and Associates award winning sales team can help our clients target an approach designed at maximizing profits.  Our marketing plan ensures you have a defined brand to take to market. Every aspect of the marketing process will help our clients present a powerful, appealing and consistent message that will attract the buyers you need. The Kalabric & Associates Team will help put all of the elements in place to achieve sales and success of your next project.

Market Research

• Review of product & pricing mix for optimum sales and return
• Historical sales, demographic & suite configuration analysis
• Controlled focus groups to identify current consumer needs
• Analysis of competing products

Market Strategy

• Presentation centre design & creation
• Working with selected consultants
• Design & implementation of innovative marketing concept
• Preparation of budgets, timelines & cash flow analysis
• Design & implementation of all marketing collateral material
• Layout concept & message design
• Creation & implementation of e-mail marketing programs
• Recommendation for media advertising, frequency, placement & timing
• Creation & implementation of advertising programs
• Sign design & implementation
• Implementation of reservation systems, Realtor programs & key events for rapid sales momentum
• Direct mail & past project visitor program

Sales Management & Customer Reporting

• Hiring & training sales team & administration staff
• Working with financial institutions to obtain the best consumer financial package
• Visitor survey analysis for demographics, consumer needs & advertising effectiveness
• Project statistical analysis reporting
• Prospect tracking & reporting system
• Implementation of buyer retention programs

Design Criteria

• Review suite layout, floor plans & lifestyle amenities for maximum profitability
• Exterior design review and architectural interaction
• Review of suite finishing